TC SOUP

TC SOUP Is back for a 2025 Season!

Join us for two all new TC SOUP events on August 13 and December 10. There’ll be live music, good food, and fantastic pitches from local early stage businesses. See you there!

A Different Kind of Small Biz Pitch Event

TC SOUP is a brand new, grassroots small business pitch event which celebrates community support and abundance over scarcity.

Our event is modeled after the very successful Detroit SOUPs. It’s a public dinner, it’s a platform for connection, a democratic experiment in micro-funding, an opportunity to support entrepreneurs and changemakers in Traverse City.

The Format

You will be greeted by live music as you enter The Alluvion and find your way to a communal table. Then, four very early-stage small businesses will present for four minutes apiece, each also taking four minutes to answer audience questions.

We’ll then break for a delicious meal prepared by a local emerging chef as the music continues. Over dinner, you will discuss with your table-mates the merits of the four presentations. Everyone will cast their vote, and the winner will be announced, receiving seed funding to support their venture and vision!

This is an intimate event, with only 50 seats available.

"Small is good, small is all. There is a conversation in this room that only these people at this moment can have. Find it."

-adriane maree brown

PAst TC SOUP Participants

Valor Products
(Woman-Owned)

Kindness is My Currency
(Veteran-Owned)

Quick Quality Alterations
(Immigrant-Owned)

My Cup of Teas
(Black Woman/Veteran-Owned)

firelight: embodied ritual & practice
(Woman-Owned)

Hearth Sauna

We Heart Local

Howling Herbs
(Black/ Youth-Owned)

Flabocce

FoundAura

DRAGO
(Female/ Veteran-Owned)

Anavery Flowers
(Woman/Immigrant-Owned)

LiveMusicTC.com

Blooma
(Woman-Owned)

The Agricollective
(Black Woman-Owned)

PAst TC SOUP Sponsors!

We couldn’t do it without you!