Principal
Outsize Consulting

PE-backed retail CEO with successful exits to Walmart and Dicks Sporting Goods. As CEO, led Moosejaw to successive years of profitable growth that positioned Moosejaw as one of the top US outdoor retail brands. Acquired by Walmart in 2017 to bolster the outdoor category for Walmart.com.

After a successful divestiture and integration into Dicks Sporting Goods in 2023, I now work with start-ups, PE and VC firms in the retail/consumer mid-market sector.

Vice President, Advertiser Solutions + Client Service
Outside

With seven years of experience at Outside, I am the VP of Advertiser Solutions + Client Service, working across sales, editorial, and digital teams to develop and execute innovative and impactful advertising solutions for the Outside network of media properties. I lead the Sales Strategy teams where we drive thoughtful brand strategy with the GTM team, develop creative + innovative strategy with the Media Planning team, brainstorm and ideate world class partnership proposals with the Creative Strategy team, execute effective and strategic digital campaigns with the Ad Ops team, and enable meaningful and impactful partnerships with the Account Management team.

As a connector of people, a facilitator of relationships, and a lover of good marketing, I am a sucker for a real life phone call, an organized GoogleDoc, and a day full of problem solving. I am proud of the work that we do at Outside and my small part in our mission to get people outside.

Co-founder
Founded Outdoors

I am passionate about supporting early-stage entrepreneurs by providing access to high-quality resources, skill-building programs, and vibrant communities that are often reserved for more established startups. My work focuses on creating opportunities for founders—currently in the outdoor industry—helping them launch, scale, and thrive in competitive markets.

Destination Setter
Innovate Marquette SmartZone

I currently lead our amazing team at Innovate Marquette and Invent@NMU, Northern Michigan University's idea incubator. Our mission is to position Marquette as a premier city for innovation and business development by supporting technology-based innovators, entrepreneurs, small businesses, and startups. We mainly focus on opportunities in Outdoor Innovation, Sustainable Tech, and Creative Tech/Tech Arts. That said, we strive to make all innovators, entrepreneurs, and founders feel welcome in our ecosystem, as well as foster opportunities that solidify a sense of belonging. Helping support who our clients wish to Become.

Long-time founder, CEO, and COO in the space of business building and project management

Strategic Consulting & Expertise for new business plan formations and/or reviews & overall comprehensive business strategy development for existing businesses. Advising existing businesses on operational deficiencies / revenue improvement opportunities i.e. Turnarounds Towards Profitability. Expertise and directional guidance on business Buy/Sell agreements, Transfer of Assets acquisitions and/or Stock Purchase transitions of business

Brand & Marketing Director
Short's Brewing Company